Dacia Subverts Auto Ad Cliches in Easy, Breezy Spot for New Jogger Model

The Renault-owned car brand puts a trendy French spin on the family car image

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Kids bickering in the back on the way to school. A baby sleeping peacefully in a rear-facing car seat. A family meandering through a mountainous landscape with a car full of luggage.

Automakers have tried and tested creative formulas to promote their family-friendly models, but Dacia is turning these tired clichés on their head in its latest spot.

To promote its new Jogger model—which has the “space of a minivan and the attributes of an SUV” as well as the option of seven or five seats—the Renault brand is showing how it can accommodate the modern urban family.

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