DéJà Vu

Ah winter, when thoughts turn to skiing, cars and incredibly similar ads. At least, ours did when we saw these ads for Infiniti’s G35 and the Jaguar Dealers Association. In the Infiniti spot, from TBWA\Chiat\Day in Playa del Rey, Calif., which broke last year, a man drops his wife or girlfriend off at a ski lift and then sees she’s left her hat in the car. He races up the hill to give it back to her. The Jaguar ad, created by the London office of Young & Rubicam in 2003, shows very similar footage of a car racing up a windy, snowy road after the driver drops off his wife and son at a ski lift and then sees his son’s skis fall from the lift. The ad started airing in the U.S. this year. “It’s pure coincidence,” a Jaguar rep said.