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“Why do they do that? Don’t they see their friends are getting zapped?” wonder two dudes in a 2003 Mountain Dew ad by BBDO in New York for LiveWire as they ponder a brightly lit “bug zapper.” Then they see a luminous Mountain Dew display and hit their heads on the window trying to get to it. Now, an effort by DDB in New York that broke last month for Bud Light shows a window washer cleaning a window.
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