General

CVS Will Stop Altering Beauty Images in Stores and Online

It also plans to be more transparent when other brands alter images

CVS Pharmacy created a watermark to show when a photo has not been altered. CVS
Headshot of Katie Richards
By Katie Richards

January 16, 2018

CVS Health announced a major plan to stop altering beauty-related images featured on CVS Pharmacy products or in CVS marketing online and in stores.

Headshot of Katie Richards

Katie Richards

Katie Richards is a staff writer for Adweek.

Recommended articles
Related Articles

Brand Marketing

Dove Apologizes for Posting Racially Insensitive Ad on Facebook That ‘Missed the Mark’

By Katie Richards

Brand Marketing

Prudential Shows Snapshots of Financial Health Across the Country in Its Latest Campaign

By Katie Richards

Brand Marketing

What Indra Nooyi’s Departure as CEO of PepsiCo Means for the Future of Female Leadership

By Katie Richards

Brand Marketing

Will Allegations of Inequality at State Street Cast a Lasting Shadow Over Fearless Girl?

By Katie Richards, Patrick Coffee

Microlearning
View All


The Power of Advertising on the Second Screen


Understanding How Social Values Can Help Brands Build Trust and Make Connections


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI

You Might Like


Busting the Myth of “Too Hard” in Advertising

By Oz Etzioni, CEO, Clinch


Want Addressability? Choose Mobile, Not CTV

By Krista Thomas, SVP and Global Head of Marketing, InMobi


These Are the Social Channels That Delivered the Best ROAS Last Year

By Smartly.io


Navigating the Fragmented Identity Landscape in 2022

By Julian Baring, Regional President - Americas, Adform