CVS Will Stop Altering Beauty Images in Stores and Online

It also plans to be more transparent when other brands alter images

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CVS Health announced a major plan to stop altering beauty-related images featured on CVS Pharmacy products or in CVS marketing online and in stores.

“As a woman, mother and president of a retail business whose customers predominantly are women, I realize we have a responsibility to think about the messages we send to the customers we reach each day,” Helena Foulkes, president of CVS Pharmacy and evp, CVS Health, said in a statement. “The connection between the propagation of unrealistic body images and negative health effects, especially in girls and young women, has been established.

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