CVS Will Stop Altering Beauty Images in Stores and Online

It also plans to be more transparent when other brands alter images

CVS Pharmacy created a watermark to show when a photo has not been altered. CVS

CVS Health announced a major plan to stop altering beauty-related images featured on CVS Pharmacy products or in CVS marketing online and in stores.

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@ktjrichards Katie Richards is a staff writer for Adweek.