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CVS Caremark confirmed today that it has launched an agency creative review, which will include current shop Arnold.
The Havas company won the account after a review in 2010, taking it over from crosstown Boston competitor Hill Holliday. CVS' media spending exceeded $115 million last year and approached $45 million in the first nine months of 2013, according to Nielsen. Those figures don't include online spending, however.
"With the changing consumer and health care landscape, we are evaluating advertising partners to encompass our entire suite of enterprise and retail needs,” a CVS representative said, in a statement.
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