CVS Holds Media Search

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BOSTON — CVS, the nation’s largest pharmacy chain, has begun contacting shops about handling the media portion of its $35 million advertising account, sources said.

The client in Woonsocket, R.I., last month concluded a review for its creative account, choosing Interpublic Group’s Hill, Holliday, Connors, Cosmopulos to succeed Bates, New York.

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