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CVS Faces Social Media Backlash Over Its Relationship With Birth Control App Pill Club

The brand stopped honoring its previous contract on July 5

CVS pharmacist with shopping basket consults a list and peruses medications
CVS cut the reimbursement rates it was paying Pill Club.CVS
By Diana Pearl

August 15, 2019

CVS has found itself the target of Twitter’s ire over its relationship with the birth control delivery company Pill Club.

Diana Pearl

Diana is the brand marketing editor at Adweek and managing editor of Brandweek.

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