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Four agencies have emerged as contenders in the CVS media review. In the hunt are two WPP entries: Mindshare and MediaCom; Omnicom’s OMD; and Interpublic Group’s Universal McCann, according to sources.
CVS spent more than $90 million in domestic measured media in each of the past two years, per Nielsen.
In January, the pharmacy chain began separate reviews of its creative and media chores. CVS had said no timetable has been established for the competitions, though sources indicated that CVS is conducting the media process first and finish up later this month.
IPG’s Hill, Holliday in Boston, the longtime media and creative incumbent on the CVS account, said shortly after the review process began that it would not defend either assignment.
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