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A year after investing in its first spirits brand, beer giant Anheuser-Busch is sending Cutwater Spirits to the Super Bowl with a regional ad buy, following a year of explosive growth.
The decision follows a trend among Big Game advertisers this year: The brands that thrived during the pandemic are aiming to build on it by using the Super Bowl stage as a springboard into 2021. While Anheuser-Busch is no stranger to the Super Bowl—the conglomerate has held exclusive rights to national in-game alcohol advertising during the annual event since 1975—this is the first time it’s made space for anything other than beer or seltzer in its lineup.
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