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Chuck McBride is back in the fashion business. Trina Turk, the Southern California designer whose offerings are heavily influenced by vintage modernist apparel and jewelry, has picked McBride's Cutwater as her first agency.
The Cutwater executive creative director and principal, who has worked on brands like Ray-Ban, Levis, Persol sunglasses and Adidas, won the business after a review involving other undisclosed contenders. Cutwater will be responsible for the designer’s traditional advertising as well as digital, social and media strategy.
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