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LOS ANGELES Omnicom Group’s Cutwater has won Arnette sunglasses, its third Luxottica Group brand, following a review, the agency confirmed.
The San Francisco shop already represents Luxottica’s Persol and Ray-Ban, for which it launched the “Never hide” campaign. The Arnette global assignment is expected to include print, out of home, online and viral marketing.
Cutwater pitched in the finals against the New York advertising design collective 2one5 and Akestam Holst of Stockholm, Sweden, according to the agency.
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