CUTTING THROUGH THE LINE

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It’s good to have the Force with you, but some people definitely take their Jedi training and Yoda’s mantras a little too far.
A new commercial for LucasArts Entertainment Co.’s PlayStation game “Jedi Power Battles” details the rough time one such wanna-be Jedi has at the airport.
In the spot, titled “Airport,” the passenger tries to get through the gate before catching a flight. A guard grabs the man’s backpack, pulls out a light saber, and cooks his co-worker’s tie when he flips the switch.
The nearly-grilled guard then quips: “You’re going to have to check that.”
Officials at LucasArts shop Goldberg Moser O’Neill said the campaign is designed to interest both Star Wars enthusiasts and game players.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in