Cutting Corners

Church & Main Advertising in Keene, N.H., recently averted an identity crisis.
The agency, named for the street corner on which it stands, was told it must move from the two-story loft space in the 19th-century brick building it has occupied since it was founded some dozen years ago. The Keene Economic Development & Revitalization Corp. sold the structure to a company that renovates historic sites and turns them into hotels.
After much anxiety and discussion about where to move in order to preserve the shop’s name in the proper context, executives did not have to look far for a solution: It was right outside their window.
The agency found space in downtown Keene’s unoccupied Woolworth building, located on the opposite corner of Church and Main streets. The big move is scheduled for next month.
–David Gianatasio