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The need to live more sustainably, especially when it comes to driving, is a lesson for everyone and can be passed beyond generations—a message conveyed in a campaign for European car service company Norauto.
In a rare example in advertising, of reverse mentoring between father and daughter, the 90-second spot titled “Moving You Every Mile of The Way” was created by BETC Paris and its digital collective BETC Fullsix to showcase how the brand will help customers transition for future of the electric car.
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