Customers Are Paying to Trade Places With the Barista

Latte classes are the hottest thing to come from the coffee bar

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Two years ago, Christian Ott decided to run a Sunday afternoon seminar on coffee appreciation. Ott had just been hired as director of coffee for Stone Creek, an artisanal coffee chain with 10 locations in and around Milwaukee, and he figured he could teach his clientele a thing or two.

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