Customer Personalization Is at the Heart of Ulta Beauty’s Mission

How the retailer still has innovation in its DNA 30 years later

Ulta Beauty’s chief marketing officer lives by a mantra that goes, “What got you here won’t get you there.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in