Consumers Want Brands to Make Shopping Fun and Reflect Their Values

A new report from Future Commerce outlines what matters to shoppers in 2021

The report covers trends from recycled clothing to marketing with content creators. Future Commerce

After a year of loneliness, social unrest and constant change, consumers are holding brands to a much higher standard before buying from them.

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Kaila is a graduating senior at Villanova University pursuing a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE, and covers brand marketing and retail stories as a contributor for Adweek.