Curvin O’Rielly, Award-Winning Copywriter, Dies at 70

NYC memorial service in December

Curvin O’Rielly, the well-regarded ad agency creative director who made his name with high-profile work on brands like Coca-Cola, BMW, Saab, Saturn and Gallo, died Aug. 3 in Saratoga Springs, N.Y., following a short battle with cancer.

In addition to running his own consulting business, the 70-year-old award-winning copywriter had worked at Hal Riney & Partners, O’Rielly O’Brien Clow RSCG, McCann Erickson, Ogilvy & Mather, Ammirati Puris AvRutick, Young & Rubicam and Interpublic’s onetime new product development and "problem account" think tank, The Chicago Group.

Curvin Gingrich O’Rielly Jr. was born Dec. 14, 1941, in Barberton, Ohio. He was raised in Sioux Falls, S.D., and attended Augustana College there. He enlisted in the Army and worked as a reporter and writer in Europe before returning to the States and beginning his advertising career.

Survivors include O'Rielly's partner, Barbara Michelson of New York City; a sister, Kate O’Rielly of Lake Oswego, Ore.; and ex-wife Lois Kramer-Metraux of Old Greenwich, Conn. He also leaves children Mary Ann Waring, Newburyport, Mass.; Kirstin O’Rielly Drabek, Saratoga Springs, N.Y.; Curvin Gingrich "C.G." O’Rielly III of Norwalk, Conn.; and Erin O’Rielly, San Francisco; as well as four grandchildren, Tristan, Elizabeth, Charlotte and Teddy.

A memorial service will be held in December in New York City. Contributions can be made in his name to Mary’s Haven, 35 New St., Saratoga Springs, N.Y. 12866; or Community Hospice of Saratoga, 179 Lawrence St., Saratoga Springs, N.Y. 12866.