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CHICAGO Marc USA in Chicago has added Culver’s restaurant chain for creative, media and public-relations chores following a review.
The client spent about $8 million last year in measured media and $6 million through the first three quarters of 2007, per Nielsen Monitor-Plus.
“Marc USA delivered a big, branded creative concept supported with outstanding passion and commitment,” said Chris Contino, Culver’s vp, marketing. The client is based in Sauk City, Wis., and operates 370 locations in 16 states, with an expansion into Arizona planned for 2008.
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