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Wisconsin fast-casual restaurant chain Culver’s is commemorating turning Pretzel Bites into an all-year treat with an ‘80s-style power ballad and music video, “Dunked in Love.”
The titular “Dunked in Love” points to the snack’s seemingly obligatory pairing with a dish of Wisconsin cheddar cheese sauce. The spot is a silly celebration of the limited-time “snackworthy side” now becoming a menu mainstay at the chain.
Pretzel Bites sales rocketed from 726,000 orders in 2018 to more than 4.3
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