CSM Adds Chester

CSM: Communications, Sponsorship & Marketing has hired Steven Chester as senior vice president and partner. Chester was previously head of sales and marketing at SLAM Entertainment, where he brought together corporate partners like Activision, Mattel, Best Buy, Frito-Lay and Hershey’s to events like Tony Hawk’s Boom Boom Huckjam. In his new role at CSM in Woodland Hills, Calif., Chester will focus on creating programs that integrate brands on multiple platforms, ranging from online and live events to television and film formats.