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NEW YORK Crown Royal has begun its own branded Web video network, featuring lifestyle and entertainment content.
Crown Royal TV carries about two hours of original programming, including channels devoted to car and horse racing, celebrity news, and Crown Royal party and event information. New York-based Sharpleft Productions produced the video content, and New York Web shop ID Society handled site design.
By creating its own video destination, Crown Royal can connect with its consumers and offer compelling content, explained Mike Fernandez, senior brand manager for Crown Royal at Diageo.
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