Crouching TIGER, HIDDEN PANDA

An advertising campaign to support the introduction of two giant pandas to the National Zoo broke last week.

August, Lang & Husak of Bethesda, Md., has created print ads and metro dioramas welcoming thepandas—which are on loan from the Chinese government—toWashington, D.C..

Copy in one ad states, “The other side of the world is closer than you think.” Text in another print piece: “Rarely seen in the Far East, playing daily in Northwest [northwest Washington].”

The two Oriental bears, Mei Xiang and Tian Tian, were released from quarantine last Wednesday after a month in isolation. AL&H executives were not allowed to visit the animals during that time for creative inspiration, according to agency principal Mike August.

“We used photosof the pandas thatwere supplied by theSmithsonian,” he said.

With the opening of the exhibit, the National Zoo will be one of only three zoos in the U.S. with pandas inresidence and the only one that doesnot charge anadmission fee.