Crosson Leaves Dailey For Grey

John Crosson, a 13-year veteran of Dailey & Associates, has taken the No. 2 post at Grey Advertising’s office here.
The former executive vice president at West Hollywood, Calif.-based Dailey joined Grey Advertising’s Los Angeles office last Friday as executive vice president and managing director. He replaces Steve Blamer, now at Grey’s London office, and reports to Jeff Alperin, chief executive officer of Grey’s Western division.
“John’s personality and work ethic make him an excellent fit [at Grey],” said Alperin.
Crosson, 36, will play a key role in Grey’s new business efforts, similar to what he did at Dailey, Alperin said. He will also oversee Grey’s media and human resources operations in Los Angeles.
“This is clearly a great job and great opportunity,” Crosson said.
Crosson began at Dailey as an assistant account executive on its Lawry’s and Knudsen businesses. For nine years he managed E. & J. Gallo, an account the agency resigned last year to take on Robert Mondavi. Crosson also managed the agency’s new business program for nearly five years.
In addition, Crosson recently was elected president of the Western States Advertising Agencies Association.