A.T. Cross Taps Arnold

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Havas’ Arnold has punctuated its 2010 comeback performance with A.T. Cross pens.

The client has tapped the Boston-based agency for a global strategy assignment that will yield a full-scale marketing campaign.

Cross has done scant promotions of late. Its last notable push was about a year ago, when it enlisted Providence, R.I.-based independent Nail Communications for an e-commerce initiative that included a Web site redesign.

Despite annual measured-media budgets in recent years of $1 million or less, per Nielsen, Cross is a good fit for Arnold because it is an “iconic brand with a rich heritage,” said Neela Pal, managing partner, director of business and brand strategy at the shop.

The

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