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“Poverty, the forgotten state” is the tagline for Crosby Marketing Communications’ broadcast, interactive and print series for the Catholic Campaign for Human Development.
The $200,000 public service effort for the Washington, D.C., nonprofit includes a variety of 10- to 60-second radio and television spots in English and Spanish. A print sampler of quarter-, half- and full-page ads use billboards, postcards and pictures of snow globes to focus awareness on poverty, America’s second-largest state.
Written by Mark Walston, creative director and copywriter at the Annapolis, Md.,
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