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BOSTON Cronin/Wallwork Curry will create advertising to help introduce a new single-cup brewing product for Keurig Premium Coffee Systems.
The Boston agency, a part of Glastonbury, Conn.-based independent Cronin & Co., picked up the account following a review.
The shop will create an integrated communications program that will include direct marketing, interactive, sales promotion and an ad campaign slated to launch this summer.
“It’s an upscale, real coffee lover’s product that fits in with the ‘home brand’ category with a lot of our clients,” said agency executive creative director Jack Wallwork.
Keurig,
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