Cronin, Wallwork Go Separate Ways

BOSTON Cronin/Wallwork Curry, which has operated as a division of Cronin & Co. for the past three years, said it would return to operating as an independent agency on July 1.

The Boston-based 12-person shop will revert to its previous name, Wallwork & Curry, and retain clients including Bertucci’s Brick Oven Pizzeria, Digital Federal Credit Union, Keurig coffee systems, Steinway & Sons and Sun Life Financial.

The combined shops tallied $8.7 million in revenue on estimated billings of $70 million for 2003, up nearly 10 percent from the previous year. Cronin & Co., the Glastonbury, Conn., headquarters, with 55 employees, accounted for the lion’s share of the revenue and billings.

The companies will continue to work together on some assignments, such as Bertucci’s, for which Wallwork & Curry will handle ads and Cronin will handle public relations.

“The partners at both companies were friends before we got together and still are. So when we started, we gave each other a three-year option to become separate organizations again. Like a lot of people in our situation, Bob Curry and I just missed having the same control over our own destinies,” said agency partner Jack Wallwork, in a statement.

Cronin & Co. president Bill Cronin said: “We recently concluded we can bring more to our clients as independent organizations. We will continue to help each other as much as possible going forward.”