Cronin Unveils American Savings Bank Campaign

American Savings Bank’s willingness to go the extra mile for its customers is the theme of a multimedia campaign breaking today.

The effort, via Cronin & Co., Glastonbury, Conn., includes a 30-second TV spot airing in the Hartford and New Haven markets. The commercial features a woman trying to balance her shopping bags and keep track of her children as she approaches the bank’s front door. An employee rushes to her aid, executing a series of gymnastic flips to land at the door, which she then opens for the customer.

A voiceover says, “At American Savings, we do all we can for our customers.”