Cronin Tops Conn. Ad Awards

Cronin & Co. took top honors at the Advertising Club of Connecticut’s 47th annual awards for creative excellence.

More than 500 entries were submitted to the show, which was held last Tuesday at the West Hartford Meeting & Conference Center. Overall, 63 gold, silver and bronze prizes were awarded.

Glastonbury, Conn.-based Cronin won best of show honors for a film trailer the agency produced on behalf of The Jimmy Fund. Titled “Strong as Iron,” the trailer tells the true story of the friendship formed between cancer patients and iron workers building a new research center at the Dana-Farber Cancer Institute in Boston.

The two-minute film, which ran in East Coast movie theaters to generate awareness and help raise money for the Jimmy Fund, reenacted scenes of children and workers communicating via paper signs on the clinic’s windows and the building’s steel beams. According to Cronin executives, the spot helped raise $2 million during last summer’s movie season.

“We knew it was special work, and we’re glad that people with respected opinions recognized that,” said agency president Bill Cronin.

“Strong as Iron” was written by Bob Dennis; art direction was handled by Alex Guidetti; the producer was Lester Ayala.

Two special awards—the gold pen for outstanding copywriting and the gold brush for art direction—both went to Decker, also of Glastonbury, for a direct mail effort on behalf of Grouse-Hinds’ The Famous Grouse brand scotch. Paul Tedeschi was the copywriter; Joe Stawicki handled art direction.

No one agency dominated the proceedings, and gold awards were spread fairly evenly among winners. Cronin and Decker each won two gold prizes, as did Keiler & Co., Mintz & Hoke and Wondriska Russo Associates. Winning single gold prizes were Happy Dog, Roseanne Azarian and KGA Advertising.

Judging the event this year were representatives from Holland Mark, Boston, Bill Browkaw Advertising, Cleveland, MARC USA, Pittsburg, Stringer Advertising, Burlington, Mass., SBC Advertising, Westerville, Ohio, and Bozell and Ogilvy & Mather, both of New York.

Dee Snider, former lead singer of 1980s heavy metal band Twisted Sister, hosted the event.