Cronin, Mintz Win Big At Connecticut Awards

Hughes Garners Best of Show, Gold Brush; Keiler Takes Home 4 Silver, 7 Bronze Prizes
BOSTON–Cronin & Co. walked away with the most honors at the Advertising Club of Connecticut’s 44th annual awards show last week.
Of the 455 entries, 97 were honored at a ceremony at the West Hartford Town Hall. Cronin in Glastonbury won two gold, seven silver and 12 bronze awards as well as the Gold Pen for copywriting. Mintz & Hoke in Avon followed with 20 prizes, five of them gold. Keiler & Co. in Farmington carried off four silver and seven bronze awards.
The Hughes Agency won best of show for a print campaign created for MTX Paging Products’ Beepwear, a line of watches that double as digital paging systems. The tiny Norwalk shop also took home the Gold Brush award for best art direction and a gold in the outdoor and transit category for MTX, a joint venture between Motorola and Timex. David Grigg acted as both creative director and art director on the campaign, and Jeannie Credidio was the copywriter.
Judge Nancy Harhut, a vice president and creative director for the direct marketing division of Mullen in Wenham, Mass., said the decision to award the Beepwear work was “fairly unanimous. All of the judges took to the campaign, and when it came time to award the best of show, everyone gravitated to it.”
In the point-of-purchase category, Promotional Industries in East Hartford was awarded the gold prize for client Be Puzzled.
Wondriska Russo Associates in Farmington earned the top award in the annual report category for the 1997 annual report of the Museum of Fine Arts in Boston.
The judges included Harhut; Tom Rothermel, creative director at RDW Group in Providence, R.I.; Derrick Ogilvie, a copywriter at Hill, Holliday, Connors, Cosmopulos in Boston; Stuart D’Rozario, vice president and associate creative director at Arnold Communications in Boston; John Stertz, executive vice president and creative director at The Fahlgren Agency in Dublin, Ohio; and Michael Edwards, associate creative director at Dorland, Sweeney & Jones in Philadelphia.
The Connecticut region “had a nice showing,” Harhut commented. “The entries were stronger in the print area. There were some very strong print with nice graphics and intriguing headlines.”
Unlike last year’s invitation, a pop-up pencil that invited recipients to “see how your stuff measures up” and caused a mild uproar, this year’s invitation was a red-and-yellow-colored play on a job application to a fast-food chain.
The cover reads, “After this year’s Ad Club awards, you may be in line for a new position.” The inside provided details on the ceremony along with a mock employment application to “Burger Queen.