Cronin Lands Mystic Marinelife

By Sarah Jones





BOSTON–Cronin & Co. in Glastonbury, Conn., last week emerged victorious in the review for Mystic Marinelife’s ad account.





Also vying for the $500,000 account were Mason & Madison of New Haven, Conn.; KGA of Middletown, Conn.; and O’Neal & Prelle of Hartford, Conn.





‘We really liked them based on two things,’ said Debbie Riggett, Mystic’s director of marketing, ‘the strength of their creative and their three-year vision for how they would work with us to transition us.’





‘It’s a great opportunity for us because certainly the category lends itself to great work, but we also see this helping us go to the next level,’ said agency head Bill Cronin.