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Cronin & Co. is running a print campaign for TriZetto,a healthcare technology services company.
The Cronin effort is the first since TriZetto acquired Erisco Managed Care Technologies last year. Erisco has been a client of Glastonbury, Conn.-based Cro-nin since 1997.
Advertisements feature TriZetto product users discussing how the software meets their companies’ needs. Spending was not disclosed.
The effort includes an ongoing theme, “One powerful source,” which the client had previously used in collateral materials. That positioning is now used in all marketing materials developed by Cronin, including direct and collateral.
“The ads show the breadth of services they offer,” said Tami Santucci, senior account executive.
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