Cronin Breaks NYCE Campaign

Cronin & Co.’s latest work for NYCE Corp. promotes the brand in the Midwest following the client’s purchase of electronic payment company Magic Line.
A breaking 30-second TV spot titled “Now this is NYCE” features two young, fashionably dressed women tooling around town in a convertible, using their NYCE-bran-ded ATM cards at retail outlets along the way.
Literally everything they see in shop windows they find “nice”–or rather, “NYCE”–enough to buy. At the close of the spot, their car laden with purchases, the women pull up next to a couple of men on a similar spree.