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Adidas is describing its newest line of shoes as “the first augmented reality experience in footwear.” To the AR uninitiated, that phrase sounds a bit clunky. How about “the first line of footwear that speaks in tongues?”
More precisely, it’s the first line of sneakers with a coded tongue. Hold up one of the sneakers with its AR-embedded label to a Webcam, and voila — you’re invited into a private, urban, celebrity-and-game-filled virtual world, the Adidas Originals Neighborhood.
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