Critical Mass Wins Pep Boys Business

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NEW YORK — The Pep Boys–Manny, Moe & Jack has engaged Critical Mass to revamp their Web site, the Canadian i-shop confirmed.

The interactive agency is charged with redesigning the current site to better express the auto-service chain’s brand and its new ad campaign. The latest offline effort that broke in April features animated versions of the three founders–Manny, Moe & Jack–and carries the tagline, “We’re car people.”

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