Criteo Doubles Down on Retail Media With the Launch of a New Self-Service Ad Platform
The company prioritizes transparency with its latest initiative
Criteo's CEO claims its identity graph now exceeds 2 billion users.
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Criteo has announced the launch of a self-service ad platform that allows advertisers to purchase media space on retailers’ websites. It’s part of the transformation of the ad-tech company as it prepares for a cookie-less world.
