Criteo Doubles Down on Retail Media With the Launch of a New Self-Service Ad Platform

The company prioritizes transparency with its latest initiative

The Criteo logo
Criteo's CEO claims its identity graph now exceeds 2 billion users. Getty Images

Criteo has announced the launch of a self-service ad platform that allows advertisers to purchase media space on retailers’ websites. It’s part of the transformation of the ad-tech company as it prepares for a cookie-less world.

@ronan_shields Ronan Shields is Adweek's programmatic editor.