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To handle a key market for its new global Infiniti business, MDC Partners' Crispin Porter + Bogusky has turned to a rival, albeit one from the same holding company.
Until Crispin opens an office in Shanghai, China, Anomaly's office there will create ads for the region. The move is unusual, as Anomaly competed against Crispin for Infiniti's global account. But the luxury auto brand has immediate needs and high growth expectations in China, and starting an office takes time.