Crispin Puts GT on the Fast Track

Print Campaign Showcases Speed of Made-in-California Bicycles
ATLANTA-Speed is the cornerstone of a new print campaign for GT Bicycles from Crispin Porter & Bogusky in Miami.
The emphasis on being fast came after the agency spent two days at the client’s Santa Anna, Calif., headquarters.
“We did a planning exercise with them to get to what their core attributes were,” said Jeff Steinhour, partner and director of account service at the agency. “They’d never been through something like that, and by the end of the second day, we were down to seven to 10 words.