Crispin Prescribes Humor for AvMed Health Plans

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Preventive care goes a long way is the theme of Crispin Porter + Bogusky’s new campaign for AvMed Health Plans.

The Miami shop’s television spots employ a Candid Camera approach to underscore the importance of the Gainesville, Fla.-based insurer’s healthcare programs.

“Preventative care has really begun to resonate with people,” said agency chairman Chuck Porter.

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