Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Crispin Porter + Bogusky has landed the Maxim magazine account, the shop said.
The MDC Partners shop in Miami was selected following a review of undisclosed agencies. There was no incumbent. According to a representative for the men’s lifestyle publication, Maxim has advertised sporadically, using an in-house team.
Billings were not disclosed. Maxim in New York spent $500,000 on ads in 2003 and $5 million in 2002, according to Nielsen Monitor-Plus.
CP+B will handle creative and media.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in