Crispin Porter and Bogusky Land BMW Mini Account

ATLANTA — Crispin Porter & Bogusky has won the $40 million account for BMW’s Mini account.

The Miami shop bested Kirshenbaum Bond & Partners; Margeotes/Fertitta & Partners, both in New York; and Suissa Miller, in Santa Monica, Calif.

Headquartered in Woodcliff Lake, N.J. , Mini’s North American launch is
scheduled for 2002.

Richard Roth Associates, in Chappaqua, N.Y., handled the review.