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ATLANTA — Crispin Porter & Bogusky has won the $40 million account for BMW’s Mini account.
The Miami shop bested Kirshenbaum Bond & Partners; Margeotes/Fertitta & Partners, both in New York; and Suissa Miller, in Santa Monica, Calif.
Headquartered in Woodcliff Lake, N.J. , Mini’s North American launch is
scheduled for 2002.
Richard Roth Associates, in Chappaqua, N.Y., handled the review.
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