Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK When Crispin Porter + Bogusky opened an office three years ago in Boulder, Colo., the move left many in the ad industry scratching their heads. Last week, the hot shop chose an unexpected location for its first European full-service office: Gothenburg, Sweden.
But this time, the reason for the choice of venue was clear: Crispin’s acquisition of digital shop Daddy, which the agency says it needs to further grow its global business.
“Our clients and prospective clients more and more are having the need for some help over there,” said Alex Bogusky, co-chairman of Crispin.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in