Crispin Delivers a Winner for Domino's

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BOSTON Kudos to Crispin Porter + Bogusky for taking a fresh tack in an often stale category in its first work for Domino’s Pizza. Ads from the Miami-based agency ask and answer this simple question: “You got 30 minutes” before the pie arrives, what are you going to do with that time? In one commercial, a pair of nerdy guys play tabletop football, knock down a beer-can pyramid, work out (in a highly uncoordinated aerobic fashion) to an exercise program on TV and leap over firecrackers.

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