Crispin Adds More Domino's

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NEW YORK Domino’s Pizza has tapped Crispin Porter + Bogusky for general-market media planning on its $170 million account, the client has confirmed.

This appointment comes on the heels of the Miami-based MDC shop’s selection last month as Domino’s national creative agency following a review.

WPP’s MindShare retains media buying. MindShare had handled planning chores for the past few months. That work had previously been done by WPP’s JWT, which Crispin succeeded as lead creative shop.

“We were intrigued by Crispin’s branding, strategic and execution ideas.





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