Crisis Management: En Espanol!

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Flipping through the channels on television a few nights ago, I came across a fascinating C-Span program that replayed news footage of recent history’s most important events. I found myself hooked for hours, watching the 1994 congressional testimony of seven big tobacco company CEOs. Now infamous, the public statements made by these gentlemen have become synonymous with what not to do in corporate communications and issues management.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in