Creaxion Promotes Natural Gas

“Pappy doesn’t do propane” is the tagline of Creaxion’s latest campaign for the Atlanta Gas Light Co.

The Atlanta agen-cy’s summer-long television, radio and print effort stars CBS Survivor veteran Paschal “Pappy” English, who pitches backyard barbecue aficionados on the benefits of free-flowing natural gas over bottled propane fuel.

“I’m here to cookout, not stress out,” English drawls (after a fanfare of Survivor-style drumbeats) in two 30-second TV commercials that kick off the advertising campaign. “I just couldn’t survive without my natural gas grill.”

The voiceover in both ads advises consumers in Georgia “to give propane the boot!”

The commercials are running on Georgia broadcast stations as well as cable TV outlets including Fox and the Travel Channel. Supporting print work will appear in Georgia newspapers including the Atlanta Journal-Constitution as well as periodicals such as Atlanta magazine.

Signs on buses, part of Atlanta’s Marta public transportation system, are also promoting the effort.

The spots also feature retail tie-ins to Publix supermarkets, a growing presence in Georgia, and Ducane, a manufacturer of grills fueled by natural gas.

English, a native of rural Thomasville, Ga., will be making appearances at cookouts at Publix stores around Atlanta.

AGLC is the largest distributor of natural gas in the Southeast.