Creaxion Fits the iBill

The Internet Billing Company, iBill for short, has named Creaxion its agency of record.

The Atlanta shop will handle marketing and public relations for the online transactions processing company.

Billings are estimated at $4 million.

Creaxion was hired to create iBill’s advertising last August. The media buying and public relations components were awarded last week.

CW/Rampage in Miami Beach, Fla., and Porter Novelli of New York formerly held iBill’s marketing and public relations duties.

Creaxion’s first creative efforts, in both print and interactive media, will break later this fall.

“We were extremely impressed with Creaxion’s strategic and creative thinking,” said iBill president and chief executive officer Garrett Bender. “Their first focus was on our business goals and objectives.”

Like Creaxion president Mark Petit, Bender is a former MCI sales and marketing executive.

Among other capabilities, IBill, based in Fort Lauderdale, Fla., provides secure encryption and other turnkey transaction services for e-commerce organizations worldwide.

Competition includes Atlanta-based CheckFree, a pioneer in the electronic financial transaction segment, and CyberCash, headquartered in Reston, Va.

The proprietary technology of iBill integrates online payment processing, fraud control, affiliate management and financial reporting and tracking.

“With this technology, any business can be up and taking credit card payments on the Internet within 48 hours, ” said Petit. “That’s the story we want to tell.”