Creature Gives Starbucks Seasonal Glow

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LOS ANGELES Giant snow globes, coffee-themed renditions of seasonal classics and cab-riding lattes deck the country’s malls and shopping areas this week as part of Starbucks “alternative holiday campaign,” by Seattle independent Creature.

Intended to complement the chain’s more traditional print and outdoor ads by Wieden + Kennedy, Portland, Ore., the Creature executions “speak to a little bit different audience,” said agency creative director Jim Haven. Attempting to capture “the more humorous, celebratory side of the holidays, this campaign is designed to surprise people with interesting, somewhat magical tactics,” he explained.

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